Brits “Very Frustrated†With Broadband
Setting up a broadband connection should be a snap but, of course, it isn’t, with more than 1 million UK households spending up to 6 hours trying to set up, or troubleshoot, their new broadband service.
The stats come from a new O2 Broadband survey of 1500 broadband Brits, with 1-in-5 claiming that they had to call their service providers at least three times to get it sorted.
The survey set out to see what ticked off broadband users the most and speed – or lack thereof – topped the poll. Nearly a quarter complained about the lack of speed but then, the survey did also discover that half of the survey had no idea what speed service they were paying for in the first place.
Poor customer service really bugged 20% of the survey, with many saying just getting through to the providers was a chore, followed by grumbles about having to use Premium Rate numbers.
“It’s clear from previous studies and backed up by this research that UK broadband customers have low overall satisfaction and are not having an easy ride when it comes to set up, maintenance and customer support of their service,†said Sally Cowdry, Marketing Director, O2 UK.
Finally, for some, broadband was the straw that broke the typical user’s back with over half admitting that they had lost their temper and took it out on their poor computers.
Shocking, but as regular Gizmodo readers have told us, UK broadband ain’t all that it’s cracked up to be.-Martin Lynch
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