Penguin To Launch New Books As ebooks Too

penguin logo.jpg Penguin has long been a supporter of the fledgling ebook market but it’s now upping the ante by announcing plans to launch ebook versions of new books at the same time as print editions.

According to Pearson, which owns Penguin and others, ebooks from Penguin, Dorling Kindersley and its travel division will be available for download from September in the .epub format, in order to meet rising demand. Penguin is already working on creating ebook versions of its 5,000 book back catalogue.

The first print/ebook titles to be published will include……

….Zoe Heller’s new novel The Believers, and the paperbacks of Elizabeth Noble’s Things I Want My Daughter to Know and Alan Greenspan’s The Age of Turbulence.

Genevieve Shore, digital director at Penguin said: “We have seen in other markets that the digital best-sellers are the same books making it to the top of the best-seller lists and we know our readers expect both editions to be available at the same time.”

Don’t be expecting any deals for saving all those trees though since the ebooks will cost the same as their pulp cousins. Hardly sounds fair.-Martin Lynch

[The Bookseller]

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