PS3 Saves Blu-ray - Again
The most comprehensive survey of the entertainment business in the US has concluded that PS3 owners are the saviours of the Blu-ray HD format.
In its 2008 report, the Entertainment Merchants Association (EMA) which represents the $33 billion industry there, concluded that it was "the primary driver behind Blu-ray sales, with 87% of PS3 owners watching Blu-ray movies on their console."
That's an impressive stat, but when you consider that standalone Blu-ray players are still so expensive maybe it's understandable. Still, the positive role that the PS3 played in helping Blu-ray kill-off the rival HD DVD format and galvanise movie sales over the last 6 months cannot be underestimated. After all, we already knew that the PS3 was the single biggest reason for Blu-ray winning.
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