Apple has decided to ignore the growing displeasure of certain users of its new DRM-free, iTunes Plus service. I scribbled a bit about this yesterday and while I assumed that Apple would have to comment on why DRM-free music is tagged with a customer’s name, account and email details, I may be disappointed. The company has already declined to comment on the issue to Wired [thanks for the heads-up, Cal].
Instead, it pointed them to a Jupiter Research analyst, Michael Gartenberg, who had been fully briefed on iTunes Plus. He said it could be used for proof of purchase tracking, prevent piracy, or facilitate upgrades through identifying existing tunes that could upgraded.
“In terms of sharing files, you’re not legally permitted to do that anyway,” he said. “You weren’t supposed to that in the first place. You’ve technically violated the service agreement. Just because you’ve taken away the locks on the doors doesn’t mean you can walk into someone’s house and walk away with the TV set.”
The privacy set are not amused. Fred von Lohmann, a senior intellectual property attorney at the Electronic Frontier Foundation, commented:
“There’s absolutely no reason that it had to be embedded, unencrypted and in the clear. Some of the privacy problems, in light of this, is that anyone who steals an iPod that includes purchased iTunes music will now have the name and e-mail address of its rightful owner.â€
Expect this to run for sometime and maybe, just maybe, Apple will someday deign to tell us peasants [a.k.a. customers] what’s actually going on. -Martin Lynch
[Wired]
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